Our target

Pragmatic and fast solutions can make us sceptical

In everyday business life, a pragmatic solution for a problem must usually be found quickly. This is a key factor for our success. However, we make some decisions with the feeling that we have to think more intensively about them “as soon as we have more time”. We decide to get some literature, take part in a training course or look for a guide to question the decision again. Unfortunately, we don’t get around to it because our priorities become different. The feeling that there is something dormant remains.

We want entrepreneurs to profit efficiently from the thinking the knowledge and the inspiration of others

The Human Side of Business wants to help entrepreneurs to work efficiently on topics that they “wanted or should think about for a while”. We bring together entrepreneurial experience, scientific methodology and journalistic flair. We have achieved our goal when our clients make decisions through access to the thinking and knowledge of others, which they do not experience as without alternatives, but as the result of a selection of possibilities.

We want to inspire each other

Inspiration and innovation have many sources. Often questions are more inspiring than answers. So at Human Side we collect fundamental questions that entrepreneurs ask themselves. Of course, we then also start looking for answers.

Our impetus: a think tank for entrepreneurs

Our approach is that of a think tank. We gather around us specialists with entrepreneurial experience, each of whom works on one or more topics in such a way that we can include them directly in our business decisions.

We want to be non-political, non-ideological, independent, scientific, analytical and critical, yet as pragmatic as entrepreneurs.

We are a private and academic organization that researches, publishes, trains and advises on fundamental questions and decisions of entrepreneurial thinking and acting.