Selling Know-how: Lawyers as Trusted Advisor, by Josef G. Boeck

By Josef G. Böck, 26.2.2016

Winning and keeping clients is the substance of any business. The core is actively convincing a person interested of the value of one’s own product or service so that the person becomes a customer. Let us have a look at that statement in general and from the point of view of the legal business in particular.
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